Deciding to attend, participate or even exhibit at CES is no small decision. It’s a costly investment to participate, but can be equally as rewarding with strategic planning to maximize your attendance. 

If you’re on the fence about attending CES, we’ve answered the most common questions brands are asking and shared our recommendations to help you decide.

Attendance alone isn’t enough to stand out at CES. The annual expo typically hosts thousands of brands across its different sites, making it challenging to cut through the clutter and get noticed by the voices that matter. 

If you’re heading to CES in January, you might be asking yourself how you can best prepare to make the most of your attendance, and we’ve rounded up our top recommendations to secure media coverage.