Heading to CES 2027? Gain access to our free CES PR & Marketing Playbook to ensure you’re prepared for Vegas in January.

Marketing is a core component of attending the Consumer Electronics Show (CES) in Las Vegas. Participation in the event gets you in the door, but you’ll compete against thousands of brands every day you attend. Marketing brings value to your attendance, strategically positioning you in front of the right audiences to help you achieve your goals. Unsure of where to start? Read on for some of the top marketing tactics to consider at CES. 

The Consumer Electronics Show is not just another trade show. It is one of the largest annual gatherings of consumer tech brands, media, industry experts and of course, consumers. From its multiple sites that are spread throughout the heart of Las Vegas to its vast number of events and opportunities, there’s a lot to prepare for in order to ensure a smooth experience. 

Deciding to attend, participate or even exhibit at CES is no small decision. It’s a costly investment to participate, but can be equally as rewarding with strategic planning to maximize your attendance. 

If you’re on the fence about attending CES, we’ve answered the most common questions brands are asking and shared our recommendations to help you decide.

Attendance alone isn’t enough to stand out at CES. The annual expo typically hosts thousands of brands across its different sites, making it challenging to cut through the clutter and get noticed by the voices that matter. 

If you’re heading to CES in January, you might be asking yourself how you can best prepare to make the most of your attendance, and we’ve rounded up our top recommendations to secure media coverage.