Looking for a
CES PR Agency?
Don’t worry. We’ve got you covered.
spark* is your CES PR agency.
We know the show. We understand the investment and the opportunity, and we’re here to ensure you maximize it.
Whether it’s your debut or another year in the books, we provide custom PR support for CES to help you reach your goals.
Who We Are
Our senior-led team has represented consumer tech brands at CES for over a decade.
Our proven track record spans across emerging and global brands to international entities, where our strategic expertise, relationships and experience has resulted in award-winning PR and digital marketing programs that break through the noise and make an impact at CES.
How We Can Help:
Media + Influencer Relations
We identify the attendees who matter most to your story, shape compelling narratives that earn their attention, and turn those connections into opportunities that put your brand in front of the right people.
On-Site Support
Boots on the ground. Getting work done. We’re alongside your team on the show floor, coordinating interviews, facilitating demos, capturing content, managing logistics, and creating opportunities with on-site media.
Social Media
CES is a moment. Make it count. From pre-show promotion to real-time opportunities on the floor, we build the strategy, create the momentum, and execute every step so you can focus on showing up and making an impact.
Full-Service
From top to bottom, we’re your partner on the ground. We lead media relations, manage the show floor, and connect every opportunity to your digital channels so your CES presence works as one integrated strategy.
Who We Help
Emerging Brands
Whether you’re stepping onto the CES floor for the first time or still building your name in this space, we help you cut through the noise with a strategy that makes your debut count.
Global Brands
For brands with an established footprint and a reputation to uphold, we keep your presence sharp and impossible to miss, leveling up your attendance and results year after year.
International Partners
Whether you’re entering the US market or operate as an international delegation, we translate innovation into a story that resonates with American media and audiences for lasting impact.
Meet Our Expert*
Consumer technology touches nearly every part of our daily lives—and few understand how to turn that into a compelling CES story better than spark* AVP Matalee Shambley.
With more than a decade of CES experience, Matalee has led PR programs for 30+ consumer technology brands, from international companies entering the U.S. market to global brands with established footprints. She knows the CES landscape, understands what earns attention, and sees the opportunity behind every moment—from launching a breakthrough product or introducing a brand to the U.S. market to building relationships with new stakeholders.
Most importantly, she knows how to turn those opportunities into strategic PR programs that deliver.
Our Proven Track Record
US Market Entry
For its U.S. debut at CES, an international health tech brand needed to break through the noise and make an immediate impact. We built an integrated media and influencer strategy that generated 30+ interviews and secured coverage in outlets including Fast Company, Android Headlines and VentureBeat—putting the brand in front of the audiences that mattered most.
New Product Debut
A global consumer tech brand was preparing to tease several new products at CES and needed to build awareness ahead of their official launches. We created an exclusive media and influencer experience at CES designed to turn early access into meaningful results, with tailored interviews, hands-on demos and memorable takeaways. The result: standout coverage in Forbes, CNET, Digital Trends and TechRadar.
International Excellence
A global technology leader needed to make complex innovations accessible without getting lost in technical jargon. We developed a tailored narrative that translated advanced technologies, specifications and capabilities into clear, compelling stories that resonated with the audiences that mattered most. The approach drove meaningful post-CES coverage in Business Insider, CNET and Fortune.
Your CES Resource Hub
Explore CES resources, guides, strategy and expert insight.
Let’s do this.
You know your brand.
We know CES.
Drop us a line to learn more how we can support.