big ideas,
bigger impact
consumer products
Selling Out Product in 48 Hours
We positioned this bra brand’s founder and former Shark Tank winner as a purpose-driven female leader at the intersection of fitness, entrepreneurship, inclusiveness, and body confidence. Over a 6-month campaign, we secured placements across national and industry media outlets, amplifying her voice and the brand's mission at scale.
We partnered with former Miss Teen USA 2020, Ki'ilani Arruda, to champion teen girl body positivity across key publications, extending the brand's reach to a younger, highly engaged audience.
But there's even more to this story.
Our most impactful activation was a collaboration product design launch with a London-based fashion designer, producing a limited-time floral line. After an exclusive media pitch push, the product went viral.
Collab product sold out across all design variations in just 48 hours
13+ national and top-tier media placements
Media snapshot
ENews | Byrdie | ForbesBooks | Women's Health | David Meltzer | The List | Project Hatch | Prevention | Bella Magazine | Millie Magazine | Teen Magazine | Inc. Magazine | Biz Women
sports + fitness
From Visibility to Volume: Turning a Multi-Location Sports Brand into a Lead Generation Machine
When a national sports and fitness brand with multiple locations came to us, they needed more than marketing; they needed a system. We built one.
We launched a fully integrated local marketing program spanning customer journey optimization, SEO, AEO, LSO, digital advertising, conversion rate optimization, and email marketing. Every channel working in concert. Every touchpoint engineered to convert.
The results compounded fast.
In year one, we generated over 1,000 leads across four locations directly from our marketing work - a 30% year-over-year increase in lead form submissions. In year two, that number climbed to over 1,800, representing a 59% year-over-year increase. Growth didn't plateau. It accelerated.
The paid side of the equation tells an equally striking story. Digital ad leads grew 202% year-over-year, while the average cost per lead dropped from $193 to $76, a reduction of more than 60% in a single year. The paid program didn't just scale. It became dramatically more efficient as it grew.
And the organic foundation underpinning all of it? This brand now ranks at the top of search engines for every one of its targeted search terms, with organic search holding its position as the single largest driver of website traffic, year after year.
We're now entering our third year together. The system is built. The momentum is real. And we're just heating up.
retail
National Brand Gets a Coastal Debut
A refined and upscale golf brand made its way to the cobblestone streets of the charmed city of Charleston. When it came time to open its doors, we came on to ensure the community took notice.
Our approach centered on transforming the grand opening into a genuine experience that introduced the brand's ethos to the right audiences, influencers, and local advocates. The result was a space where elegance met comfort and golf enthusiasts felt right at home.
We curated a PR strategy that wove together targeted influencer partnerships and earned media outreach.
Strategic partnerships with local lifestyle and fashion influencers, generating authentic content and driving discovery among highly engaged local audiences.
Targeted pitching to local outlets, securing an onsite taped segment and a featured spread in a notable magazine's fashion section.
restaurant
Local Opening with Texas-Sized PR Results
For this market entry, the spice was already there, it just needed the right strategy to spread it. The goal: reach local and regional audiences through influencer relations, onsite news outlets, and magazine placements before, during, and after opening day. A comprehensive outreach strategy built buzz and drove reservations across all three phases of the launch — targeting local and regional outlets, influencers, and feature story opportunities from day one.
The results?
28+ placements secured in under 60 days
72+ media and influencer guests at the soft opening
But there's more to this story.
The opening event drew 60+ media and influencers for a firsthand venue experience. Making it one of the top 3 largest opening events in the brand's national history.
hospitality
The Hotel Rooftop Club Debut that Became a Destination
When this award-winning boutique hotel prepared to introduce its iconic rooftop restaurant and bar to the city, the goal was clear: do more than make noise at opening and build something that would last. With a fully integrated approach spanning launch and beyond, the work created a foundation of awareness, community, and media presence that continued to grow after the confetti had fallen.
A targeted PR strategy wove together media relations and onsite media management, designed not just to launch but also to establish the club as the see-and-be-seen rooftop destination. With sweeping views of the historic cityscape.
Secured pre-opening media sneak peek with key leadership, building anticipation and credibility before a single guest walked through the door.
Planned and executed a media and influencer event, managing every detail from guest experience to press logistics.
Hosted journalists on property for onsite media visits and new menu tastings. Ensuring coverage was immersive, accurate, and on-brand well beyond opening week.
Produced and placed targeted radio ads across key local stations, sustaining community awareness before and after launch.
Cultivated ongoing influencer relationships that kept rooftop visible and relevant to engaged local audiences long after the opening buzz faded.