Consumer Tech
PR & Digital Marketing
Great products get noticed. Great PR and marketing get them into people's hands.
The next big thing doesn't happen by accident.
In consumer technology, having a great product is only part of the equation. You also need to give people a reason to notice it, believe in it and want to own it.
spark* is a consumer technology PR and digital marketing agency that helps brands do exactly that. Our leadership team has worked with more than 30 consumer tech brands, from emerging innovators to established global companies, developing strategies that build awareness, earn credibility and drive demand. Our experience includes sold-out product launches, billions of earned media impressions, influencer campaigns, product reviews, media events and high-impact activations at CES and other industry tradeshows.
We know what it takes to bring consumer technology to market, and how to keep the momentum going long after launch.
Consumer Tech Expertise That Delivers Results
From increasing market share to generating over a billion earned media impressions, our leadership team brings firsthand experience turning consumer technology innovation into business results.
Market Share Success
For more than 8 years, our team partnered with a global monitor and projector brand to increase U.S. market demand. We supported more than 45 product launches, generated consistent earned media coverage, activated media and analyst experiences, and developed CES and other tradeshow strategies.
We helped the brand sell out multiple products within days of launch, increase U.S. market share, and set the standard for PR and marketing strategy that the brand has adopted across every global market.
Acquired Before Launch
We developed a pre-launch campaign for a first-of-its-kind healthtech wearable, combining media relations, influencer engagements, and a crowdfunding campaign designed to build awareness and early support.
In five months, we surpassed the crowdfunding goal by 700%, earned coveted CES and top-tier media innovation awards, earned more than one billion media impressions, and secured beta testers including elite athletes, influencers, journalists, doctors and others. The company was acquired before officially going to market.
A Sold Out Launch
To build credibility and demand for an innovative sports technology product, our team developed a go-to-market campaign centered on athlete ambassador activations, product experiences and top-tier media reviews.
The product sold out within one week, and the brand secured technology licensing opportunities with major players in the sports industry.
spark* is Your CES PR Agency
Our leadership team has represented consumer tech brands at CES for more than a decade. We bring hands-on experience developing media strategies, coordinating interviews and events, creating product experiences and providing on-site support that helps consumer tech brands make the most of the show.
Whether it’s your debut or another year in the books, we provide custom PR and digital marketing support for CES to help you reach your goals.
spark* Consumer Tech PR & Digital Marketing Services
Whether you’re preparing for a product launch, building awareness for an established brand or looking to reach new audiences, we bring the strategy and execution to help you get there, including:
Brand strategy and storytelling
Earned media coverage
Awards and recognition
Influencer partnerships
Trend and innovation stories
Product launches
Holiday gift guides
Product reviews and buyer’s guides
Integrated social media strategy
Digital ads
CES, tradeshow and experiential activations
Why Consumer Tech Brands Choose spark*
We’ve been there. We’ve launched that.
From building pre-launch anticipation to generating reviews and driving demand, we understand what it takes for a successful product launch. Our experience includes helping brands bring new products to market, earn meaningful attention and turn launch momentum into lasting results.
We put your product in the right hands.
Consumers want to see technology in action. We identify and engage relevant consumer tech reviewers, journalists, influencers and brand advocates who can demonstrate your product's value, share authentic experiences and introduce your brand to new audiences. From product seeding and reviews to experiential activations, we build relationships that generate engagement, credibility and consumer interest.
We turn attention into action.
Beyond the initial buzz, we develop digital marketing strategies, social media programs and engaging content that keep your brand visible and connected to consumers. From building an engaged community and amplifying earned media to driving website traffic, supporting product launches and generating leads, we connect the dots between awareness, consideration and conversion.
Let’s ignite
a spark*
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring how we can grow together.
Consumer Tech PR FAQs
What does a consumer tech PR agency do?
1
A consumer technology PR agency helps technology brands build awareness, credibility and demand through strategic media exposure and authentic experiences. Services can include product launch PR, media relations, product reviews, holiday gift guide outreach, influencer partnerships, media events, CES and tradeshow support, social media and digital marketing. The goal is to make products and brands more visible, relevant and appealing to consumers while supporting broader business objectives.
Why is PR important for consumer technology brands?
2
Consumer technology is a crowded, fast-moving marketplace. Even innovative products can struggle to gain traction without the right visibility and credibility. PR helps brands differentiate themselves, earn third-party endorsements, build consumer trust and generate interest around new products and innovations. It can also support product launches, retail sales, market share growth and long-term brand recognition.
How can PR and digital marketing help launch a new consumer technology product?
3
A strategic product launch PR campaign generates awareness, builds anticipation and creates opportunities for consumers to discover and experience a new product. This might include launch announcements, media previews, product reviews, influencer partnerships, media events, CES and tradeshow activations, and social media and digital marketing. The most effective campaigns start before launch day and continue afterward to sustain attention and help drive sales.
How can a PR agency help secure product reviews and holiday gift guide placements?
4
Consumer tech journalists and editors receive a constant stream of product pitches, so standing out requires the right timing, relationships and story. Holiday gift guides require additional planning to meet editorial deadlines and get products in front of editors early enough for consideration. A PR agency helps you secure product reviews and gift guide placements by identifying relevant publications and reviewers, developing compelling pitches, coordinating product samples and managing review opportunities.
How can PR help brands maximize their investment in CES?
5
CES is one of the biggest opportunities of the year for consumer technology brands to connect with media, industry influencers, partners and potential customers. A strategic CES PR program includes pre-show media outreach and appointment setting, on-site media events and product demonstrations, interview coordination, influencer engagement and real-time support. Post-show follow-up and content programs help extend visibility and keep your brand in the conversation after the event. By the way, check out our CES Insights for tons of tips on maximizing your investment at CES!
When should a consumer tech brand hire a PR agency?
6
Ideally, before you need the attention. Bringing in a PR agency early allows time to develop positioning and compelling stories, identify target journalists and creators, and plan campaigns around important milestones. For product launches, CES and other major announcements, early planning is especially important. Established brands can also benefit from ongoing PR support to maintain visibility, strengthen market positioning and stay relevant as consumer interests and technology evolve.