Fitness & Wellness PR Agency
Earned media, influencer coverage, and content marketing for fitness franchises, studios, products and wellness brands. Senior-led strategy from the team with a long-standing track record.
The fitness brands that win don’t shout the loudest.
They show up with the right team.
They give press, partners and members a reason to care, then show up everywhere that matters with one clear story.
That's the work we do at spark*.
Fitness is one of the most crowded categories in consumer marketing. But since 2007, our senior-led PR team has been breaking through the noise to differentiate fitness and wellness brands, and fuel their growth.
Who We Represent in the Fitness & Wellness PR Category
Whether your business is a physical location, a product or a service, our PR expertise spans it all, and delivers every time.
We represent brands across a variety of product categories, including:
Fitness studios, chains and franchises
Sports, fitness and wellness products and equipment
Wellness and medspas
Fitness and wellness services, retreats and related offerings
Fitness and coaching education brands
Why Do Fitness & Wellness Brands Choose spark* PR?
Our senior-led team has been doing this for decades, across dozens of brands, and at multiple agencies.
We’re Former Athletes
We understand competition. That grit and spirit is now translated into fueling the growth of brands we are deeply passionate about in the fitness and wellness category.
Integrated PR and Digital
PR, influencers, social, email, digital, SEO and events under one roof. No agency juggling, no mixed messages.
We Have a Proven Track Record
Our track record is just the beginning. We have worked in the fitness and wellness industry for decades, and we have huge results to show for it.
How spark* Does Fitness & Wellness PR
Earned
Media
Story angles editors will cover - founder and people positioning, thought leadership and industry insights, and community/ industry impact stories.
Launch Campaigns
Go-to-market plans for products, programs, and new locations, from pre-launch strategies to launch-day media. Launch loud; drive revenue fast.
Grand Opening PR
Open every door with a crowd. Local media, community partners, influencer previews and opening-day events.
Social & Community
Always-on content, member and partner spotlights, and campaigns that turn customers into advocates.
Email & CRM
Segmented newsletters and nurture sequences built to convert, and run in platforms like Salesforce Marketing Cloud, Hubspot, Mailchimp and others.
Influencer Activations
Coaches, athletes and creators matched to your audience, with clear, mutually beneficial goals and tracked results.
Our Process:
How spark* Delivers for Fitness & Wellness Brands
01 | Kickoff + Audit
We dig into your brand, audience, competitors and current coverage.
One clear story, the target audiences, the channels that reach them, and the metrics that matter.
02 | Strategy
Pitches, content, campaigns and events go live, run by the senior team you met.
03 | Launch
Monthly results tied to your goals, then we double down on what's working.
04 | Measure + Sharpen
Let’s ignite
a spark*
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.