strategists +
storytellers
We take what’s latent and make it luminous. Whether launching something new or reigniting something established, we build communications that don’t just reach audiences, they move them.
Because the right message, at the right moment, doesn’t just land. It shines.
spark*is fueled by three public relations and digital marketing executives with a proven track record of building and scaling businesses.
Years ago, we all came together as executives at another agency. Through shared values and respect, we reunited to build even brighter.
We bring unapologetic enthusiasm and an obsession with results to every engagement, backed by decades of hands-on experience and a genuine love for what we do.
You’ve found your spark*.
founding leadership team
Adrienne Wojtaszek
founding partner
Investor, serial entrepreneur, and marketing veteran, bringing decades of experience building and scaling businesses. Guiding the long-term vision and enduring success of spark*.
Caroline Callaway
founding partner
Investor, serial entrepreneur, and marketing veteran, bringing decades of experience building and scaling businesses. Guiding the long-term vision and enduring success of spark*.
Laura Murphy
agency president
PR and marketing veteran with 20+ years of experience building brands, fostering client relationships, and nurturing teams. Serving as spark* president to champion clients, cultivate culture, and light the way forward. Read more.
serious strategy, meaningful results, and a lot of fun
what we value
spark* Relationships
People over profit. Team over ego. It takes collaboration, open and honest communication, and commitment to create successful engagements.
spark* Integrity
Even when doing what’s right is harder, more expensive, or more time consuming, we still choose what’s right.
spark* Results
We have a bias for action. We are obsessive about results and our role in growing clients’ businesses.
spark* Innovation
We are committed to creativity and continuous improvement, energized by pushing boundaries and delivering bigger and better results.
spark* Joy
We do our best work when we’re having fun. Bringing energy, joy, and celebration to everything we do, making every moment brighter.
ready to ignite a spark*?
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.