strategists +
storytellers
We take what’s latent and make it luminous. Whether launching something new or reigniting something established, we build communications that don’t just reach audiences, they move them.
Because the right message, at the right moment, doesn’t just land. It shines.
spark*is fueled by three public relations and digital marketing executives with a proven track record of building and scaling businesses.
Years ago, we all came together as executives at another agency. Through shared values and respect, we reunited to build even brighter.
We’re not starting over. We’re starting better.
We’re serial entrepreneurs with the know-how to build and scale both PR programs - and businesses.
We bring unapologetic enthusiasm and an obsession with results to every engagement, backed by decades of hands-on experience and a genuine love for what we do.
You’ve found your spark*.
founding leadership team
Adrienne Wojtaszek
founding partner
Investor, serial entrepreneur, and marketing veteran, bringing decades of experience building and scaling marketing programs and businesses. Co-founder of Legacy Marketing Ventures, a marketing consulting firm. Now founder of spark*, guiding the agency’s long-term vision and enduring success.
Caroline Callaway
founding partner
Investor, serial entrepreneur, and marketing veteran, bringing decades of experience building and scaling businesses. The founder of Bolt PR, a nationally recognized agency acquired by a holdings company in 2020. Co-founder of Legacy Marketing Ventures, a marketing consulting firm. Now founder of spark*, guiding the agency’s long-term vision and enduring success.
Laura Murphy
agency president
PR and marketing veteran with 20+ years of experience building brands, fostering client relationships, and nurturing teams. Former president of Bolt PR, a nationally recognized PR agency. Now spark* president, driven to champion clients, cultivate culture, and light the way forward. Read more.
serious strategy, meaningful results, and a lot of fun
what we value
spark* Relationships
People over profit. Team over ego. It takes collaboration, open and honest communication, and commitment to create successful engagements.
spark* Integrity
Even when doing what’s right is harder, more expensive, or more time consuming, we still choose what’s right.
spark* Results
We have a bias for action. We are obsessive about results and our role in growing clients’ businesses.
spark* Innovation
We are committed to creativity and continuous improvement, energized by pushing boundaries and delivering bigger and better results.
spark* Joy
We do our best work when we’re having fun. Bringing energy, joy, and celebration to everything we do, making every moment brighter.
ready to ignite a spark*?
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.