Product demos can make or break a brand at CES. While strategy and storytelling can secure interest from media, potential partners or even investors, the demo is what seals the deal. Often overlooked by brands, the demo should be polished and perfected long before you ever arrive in Las Vegas. Check out our CES Product Demo Guide to learn more about how to create a successful demo at CES.
Matalee Shambley
With more than a decade of CES experience, Matalee has become a trusted expert on the brands, products, trends and stories shaping the show. She has told the stories of dozens of consumer technology brands at CES, from global companies launching new innovations to international brands making their U.S. debut. From the show floor to the media room, Matalee brings an insider’s perspective on the biggest moments at the show and knows how to translate emerging technology, breakthrough products and brand announcements into stories people actually want to hear.
