The CES 2027 Playbook: How to Build Buzz in Vegas

Written By Matalee Shambley

CES 2027 will be here before you know it, and capitalizing on an event of this scale can be challenging without a strategic plan and approach. Our CES 2027 Playbook is designed to be a key marketing resource for your brand as you prepare to activate at CES in January. Whether it’s your first time attending or you return every year, this guide can help you define your CES marketing strategy, build momentum and ensure you’re able to make the most of your investment. Download our free CES 2027 Playbook.

Matalee Shambley

With more than a decade of CES experience, Matalee has become a trusted expert on the brands, products, trends and stories shaping the show. She has told the stories of dozens of consumer technology brands at CES, from global companies launching new innovations to international brands making their U.S. debut. From the show floor to the media room, Matalee brings an insider’s perspective on the biggest moments at the show and knows how to translate emerging technology, breakthrough products and brand announcements into stories people actually want to hear.

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How to Market Your Brand at CES