How to Market Your Brand at CES

Written By Matalee Shambley

Marketing is a core component of attending the Consumer Electronics Show (CES) in Las Vegas. Participation in the event gets you in the door, but you’ll compete against thousands of brands every day you attend. Marketing brings value to your attendance, strategically positioning you in front of the right audiences to help you achieve your goals. Unsure of where to start? Read on for some of the top marketing tactics to consider at CES. 


Public Relations at CES

Thousands of media members attend CES every year, covering the latest and greatest news and technology from the show and its attendees. Getting in front of them is critical to building brand awareness and capturing relevancy beyond attendance at the show. Prior to attending, brands should have a strategy in place for how to get in front of these attendees, schedule meetings and secure coverage opportunities. 


Social Media for CES

Social media can help market your brand’s attendance, spotlight activity during the show and recap the success of your efforts. Ahead of the show, leveraging social media can market that you’ll be attending and notify other brands, partners and even customers to stop by your booth during the event. While you’re there, social media can document efforts, successes and highlights of each day, showcasing new products you’ve debuted, demos and more. In addition, recap posts after the event can highlight any coverage, awards received and team participation for a comprehensive look at the event. 


On-Site Marketing

Once CES begins, marketing is around the clock. From interactions with those passing by the booth to product demos, on-site marketing is where the magic happens. Everyone at your booth should be prepared with quick and easy talking points about the brand, your products and key differentiators that make you stand out. In addition, offering a short and sweet demo that shows the true impact of your brand can win over customers and media quickly and effectively. 


Awards

There are several award opportunities from CES, as well as attending media. As you build your marketing strategy for attending the event, evaluate potential award opportunities and submission requirements to see if any could be a fit for your brand and products. These awards can drive additional credibility, PR opportunities, and content for spotlighting your efforts at the show. 


For a full deep-dive on how to market your brand at CES, sign up to gain access to our FREE 2027 CES Playbook. Our senior-led team has compiled decades of insights, perspective and expertise to help you make the most of your CES attendance. Still have questions? Drop us a line at ignite@thesparkteam.com. 

Matalee Shambley

With more than a decade of CES experience, Matalee has become a trusted expert on the brands, products, trends and stories shaping the show. She has told the stories of dozens of consumer technology brands at CES, from global companies launching new innovations to international brands making their U.S. debut. From the show floor to the media room, Matalee brings an insider’s perspective on the biggest moments at the show and knows how to translate emerging technology, breakthrough products and brand announcements into stories people actually want to hear.

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