B2B SERVICES
PR & Digital Marketing for B2B Tech & Professional Services
spark* is an integrated PR and digital marketing agency built for B2B tech and professional services. We turn expertise into authority, and authority into pipeline.
Why B2B Brands Partner with spark*
B2B buyers do their homework long before they talk to sales. They read the trade press, follow the experts, and shortlist the companies they already trust.
spark* makes sure you’re one of them. As an integrated PR and digital marketing agency, we connect earned media, owned content, and paid ads into one strategy, so every headline, post, and campaign pushes in the same direction: leads and revenue.
PR that Builds Credibility +
Digital Marketing that Builds Pipeline
B2B Public Relations
Credibility you can’t buy, earned where your buyers pay attention.
We’re a thought leadership agency that positions your executives as the voices your industry quotes. We’re also a product launch PR agency that gets new releases in front of the analysts, reporters, and decision-makers who matter.
Executive thought leadership and bylines
Product and funding announcements
Trade, business, and tier-one media relations
Analyst and industry awards strategy
Crisis and reputation management
B2B Digital Marketing
Content and campaigns built to generate pipeline, not just traffic.
As a B2B content marketing agency and B2B demand generation agency, we create the content your buyers actually want, then put it in front of the right accounts at the right moment in the buying cycle.
Content strategy, online blogs and articles, and case studies
SEO and website content
LinkedIn and paid social programs
Email nurture and lead generation campaigns
Performance reporting tied to leads generated
The B2B Categories Where We Work
SaaS
Heavy competition, longer sales cycles, and buyers who’ve seen every pitch. We help you stand apart and stay top of mind from first click to signed contract.
Enterprise Software
Multiple stakeholders. Complex products. Big decisions. We build messaging that speaks to the C-suite, and the end user.
We help SaaS, enterprise software, HealthTech, and professional services firms get covered, get cited, and get in the room with the decision-makers.
B2B Tech
From infrastructure to healthtech to emerging tech, we translate technical depth into business value buyers can act on.
Professional Services
When your people are the product, reputation is everything. We turn partner expertise into visible authority that wins. that wins.
Why spark*
PR + Digital
On the Same Team
Most B2B firms juggle a PR agency, a content shop, and a paid media vendor. We’re one integrated team, so your story stays consistent and your budget works harder.
Senior
Strategists
Our leadership has been building brands and earning headlines at agencies since 2007. You get experienced counsel on every account.
Three Key Markets + National Reach
With team members in Dallas, Nashville, and Pittsburgh, we bring local relationships and national media access.
Share of voice, qualified leads, and pipeline momentum. No vanity metrics here.
Measurable
Outcomes
CASE STUDY SPOTLIGHT
PR Built for Visibility; Positioned for Acquisition
A same-day delivery platform that turns retailers’ own e-commerce channels into fast, branded, last-mile experiences needed to be known, and understood, by the people who mattered.
So the team behind what’s now spark* built visibility through thought leadership, media relations, industry events, and awards, targeting national news, business media, and the retail and technology trades.
Results in the first few months of our engagement:
40+ press placements, including Insider, PYMNTS.com, Retail Leader, and Ticker News
10 speaking and awards opportunities identified and pitched
Positioned the startup for acquisition by a global logistics leader later that year
Let’s ignite
a spark*
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.