Consumer Product PR Agency
Earn coverage and move units.
They get reviewed, gifted, ranked, publicized and promoted.
You see, most brands don’t have a product problem; they have an attention problem. Paid ads can only take a brand so far on their own. Products need credibility and buzz to create trust that moves consumers to action.
spark* communications is a leading consumer product PR agency that builds the earned attention behind a launch, from the press hits to the “best of” lists, the influencer unboxings and promotions, the reviews shoppers actually read before they buy, and the gift guides that drive direct product sales.
spark* is your consumer product PR agency to move units and drive revenue.
Great Products Don’t
Sell Themselves
Who spark* Represents in the Consumer Product PR Category
We represent brands across a variety of product categories, including:
Consumer tech
Consumer packaged goods (CPG)
DTC and e-commerce
Food and beverage
Health, beauty, and wellness
Home and lifestyle
Fitness and performance
Whether you’re a new brand or an established name, single hero SKU or full portfolio of products, our consumer product PR expertise spans it all, and delivers every time.
Why Do Consumer Product Brands Choose spark* PR?
We turn products into stories that media, influencers and creators want to tell. Our senior-led team has been doing this for decades, from retail shelves to DTC storefronts.
Senior-Led Team
You hire spark* for our expertise. We bring the strategy, experience, and people who have the proven track record spanning decades.
Focused On Outcomes
Coverage is awesome. But when it leads to sales, even better. Reach, trial, traffic, sell-through, and sentiment are among the metrics we measure and report against.
Story-First Approach
We uncover the brand, founder and product story angles the journalists, influencers and buyers care about most, then deliver it with enthusiasm to get the story picked up in all the right outlets - on-air, online and in print.
How We Do Consumer Product PR
We bring the experience, expertise, creativity and grit to get your product in the right places at the right time to drive sales.
Product Launches
We build the full launch arc, including the product story, targeted media and influencer contact lists, the assets and strategy, and full execution of outreach, product sampling and reviews, and placements.
Influencer Seeding
Influencer and creator partnerships generate authentic reviews and product virality. From unboxings and demos, to hands-on tested reviews, we work with targeted influencers to share your product with their loyal followings for amplified reach.
Retail Storytelling
We bring the PR strategy for retail launches, DTC drops and marketplace visibility. Working with trades, consumer outlets and organizations, we align your product with the right messages for the right audiences to make an impact.
Reviews & “Best Of”
This coverage converts. We identify, proactively nominate, and pitch your products to land in product reviews, buyer’s guides, awards, and category round-ups at the outlets your target customers and retail buyers read and trust.
Holiday Gift Guides
Holiday gift guide PR season starts months in advance. We work the long-lead calendar and contacts so your product lands in print, online and on-air to drive your Q4 sales.
Event Activations
Product shows and launch events provide substantial media opportunities, but only if you have the right PR team leading up to, during and after the event. We manage PR at events like CES in Las Vegas,,booking press meetings, staging demos, managing awards, and turning floor traffic into publicity.
Let’s ignite
a spark*
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.
spark* Consumer Product PR FAQs
Consumer product PR is the practice of earning media coverage, reviews, gift guide placements and influencer posts for a product. With opportunities ranging from product launches, media relations, product reviews and roundups, sampling, gift guides, influencer seeding, and awards, consumer product PR elevates awareness of a product and builds third-party credibility that consumers trust.
What is consumer product PR?
1
Advertising is the space you buy and largely control. PR is credibility you earn. Advertising without PR tends to fall flat when consumers start researching a product they saw in an ad and find nothing credible about it online. Buyers trust earned coverage more than ads, which is why the two work well together. PR builds the trust, and advertising scales it.
How is consumer product PR different from advertising?
2
How long until I start seeing results from a consumer product PR campaign?
3
There is no set metric on this, but general guidance our spark* PR team gives to consumer products brands is give it up to 6 months to start seeing ROI. That’s because long-lead outlets and gifts guides work months ahead. To get all engines firing on a consumer product PR campaign, it needs time. By six months, momentum is compounding. While we have been known to score early and fast coverage, the real fun - and sales - takes a little more time to build.
Does spark* PR work with DTC or retail brands?
4
Both! We support direct-to-consumer products, retail launches and marketplace visibility. We align the press and attention with wherever your product is actually sold.
How much does consumer product PR cost?
5
Most consumer product PR agencies run on a monthly retainer scaled to scope and market. A single SKU product launch looks very different from an always-on product portfolio campaign. Drop us a line at ignite@thesparkteam.com and tell us about your product(s) and goals and we’ll customize a PR program and budget specific to you.