Consumer Product PR Agency
Earn coverage and move units.
Great products don’t sell themselves. They get reviewed, gifted, ranked, publicized and promoted.
spark* communications is a leading consumer product PR agency that builds the earned attention behind a launch, from the press hits to the “best of” lists, the influencer unboxings and promotions, the reviews shoppers actually read before the buy, and the gift guides that drive direct product sales.
spark* is your PR agency to move units and drive revenue.
Consumer Product PR
Most brands don’t have a product problem; they have an attention problem. Paid ads can only take a brand so far on their own. Products need credibility and buzz to create trust that moves consumers to action.
That’s where spark* comes in. We turn products into stories that media, influencers and creators want to tell. Our senior-led team has been doing this for decades, from retail shelves to DTC storefronts.
How spark* Does
Consumer Product PR
From the product collab that sold out in 48 hours, to the 13 billion earned media impressions in six months that fueled product awareness and directly drove sales, we bring the experience, expertise, creativity and grit to get your product in the right places at the right time to drive sales.
Product Launches
We build the full launch We build the full launch arc, from the product story to the targeted media and influencer lists, from the assets and strategy, to the full execution of outreach, product sampling and reviews, to the conversions.
Reviews and “Best Of” Coverage
This coverage converts. We pitch your products to land in product sampling reviews, buyer’s guides, and category round-ups at the outlets your target customers read and trust before they add to cart.
Holiday Gift Guides
Holiday gift guide PR season starts months in advance. We work the long-lead calendar and contacts so your product lands in print, online and on-air to drive your Q4 sales.
Retail and Channel Storytelling
We bring the PR strategy for retail launches, DTC drops and marketplace visibility. Working with trades, consumer outlets and organizations, we align your product with the right messages for the right audiences to make an impact.
Event Activations
Tradeshows, launch events and major product shows provide substantial media opportunities, but only if someone with the know-how is working the PR leading up to, during and after the event. We manage product PR on the ground at events like CES in Las Vegas, booking press and influencer meetings, staging demos, nominating clients for “Best of Show” awards, and turning floor traffic into media coverage that outlives any show badge.
Awards and Recognition
We identify and proactively nominate you, your brand and your product for awards and recognition that position your product as the top choice for consumers and retail buyers.
Influencer Product Seeding
Influencer and creator partnerships generate authentic reviews and product virality. From unboxings and demos, to hands-on tested reviews, we work with targeted influencers to share your product with their loyal followings for amplified reach.
Why Do Consumer Product Brands Choose spark* PR?
Senior-Led Team.
Not just in an initial pitch meeting, In every meeting, strategy session and outreach effort thereafter. You hire spark* for the strategy, experience, and people who have the proven track record spanning decades.
Story-First Approach.
We uncover the brand, founder and product story angles the journalists, influencers and buyers care about most, then deliver it with enthusiasm to get the story picked up in all the right outlets - on-air, online and in print.
Focused on Outcomes.
Coverage is awesome. But when it leads to sales, even better. Reach, trial, traffic, sell-through, and sentiment are what we measure and report against.
Who spark* Represents in the Consumer Product PR Category
We represent brands across a variety of product categories, including:
Consumer tech
Consumer packaged goods (CPG)
DTC and e-commerce
Food and beverage
Health, beauty, and wellness
Home and lifestyle
Fitness and performance
Franchise and multi-unit
Travel and hospitality
Whether you’re a new brand or an established name, single hero SKU or full portfolio of products, our consumer product PR expertise spans it all, and delivers every time.
Interested in seeing more of our case studies? Please ask! We’re never shy to share our wins.
Consumer Product PR FAQs
What is consumer product PR?
1
Consumer product PR is the practice of earning media coverage, reviews, gift guide placements and influencer posts for a product. With opportunities ranging from product launches, media relations, product reviews and roundups, sampling, gift guides, influencer seeding, and awards, consumer product PR elevates awareness of a product and builds third-party credibility that consumers trust.
How is consumer product PR different from advertising?
2
Advertising is the space you buy and largely control. PR is credibility you earn. Advertising without PR tends to fall flat when consumers start researching a product they saw in an ad and find nothing credible about it online. Buyers trust earned coverage more than ads, which is why the two work well together. PR builds the trust, and advertising scales it.
How long until I start seeing results from a consumer product PR campaign?
3
There is no set metric on this, but general guidance our spark* PR team gives to consumer products brands is give it up to 6 months to start seeing meaningful impact. That’s because long-lead outlets and gifts guides work months ahead. To get all engines firing on a consumer product PR campaign, it needs time. By six months, momentum is compounding. While we have been known to score early and fast coverage, the real fun - and sales - takes a little more time to build.
Does spark* PR work with DTC or retail brands?
4
Both! We support direct-to-consumer products, retail launches and marketplace visibility. We align the press and attention with wherever your product is actually sold.
How much does consumer product PR cost?
5
Most consumer product PR agencies run on a monthly retainer scaled to scope and market. A single SKU product launch looks very different from an always-on product portfolio campaign. Drop us a line at ignite@thesparkteam.com and tell us about your product(s) and goals and we’ll customize a PR program and budget specific to you.
Ready to light up your consumer product PR campaign?
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.