Hospitality PR Agency
Position your location as a destination.
We Get Your Property Discovered and Booked
With decades of experience managing hospitality PR programs, spark* PR is uniquely positioned to provide expert counsel and hands-on execution to drive direct bookings and bring guests coming back for more.
We work with hotels, resorts, destinations, management companies, and ownership groups to create a steady drumbeat of news, features and spotlights, influencer activities, social engagement, reviews, and SEO/AEO results to position your property as a go-to destination.
spark* Hospitality
PR Services
Whether you’re a single property or an ownership group of several hotels, our hospitality PR expertise spans it all, and delivers every time.
Openings and relaunches
Awards and recognition
Press trips and hosted media
Influencer/ creator partnerships
Chef, talent and leadership stories
Crisis, review and reputation response
Integrated social media strategy
Digital ads
SEO/AEO/GEO
Email marketing
Why Hospitality Brands Choose spark* PR
Experience
Our senior-led team has been leading PR programs for hotels, resorts, restaurant groups and hospitality brands for decades. From media relations, chef and executive visibility, and reputation management, to social media strategy, digital ads, SEO/AEO and email marketing, our team brings the know-how, creativity and grit to drive bookings and elevate your brand.
Multi-City Footprint
spark* has a multi-city footprint in many of the hottest travel destinations in the U.S. With boots on the ground in Dallas, Nashville and Pittsburgh, plus experience opening properties from San Diego to Raleigh, our team supports our hospitality clients in-market and on a national and international scale.
Industry Expertise
We know the media, influencers and awards leading the conversations around travel, tourism and destinations. We also know how to extract and tell a good story that compels new writers and connections to cover our clients. With extensive experience in the hospitality industry, spark* PR activates quickly to represent your property and bring it the attention it deserves.
HOSPITALITY CASE STUDY SNAPSHOT
The Hotel Rooftop Club Debut that Became a Destination
When this award-winning boutique hotel prepared to introduce its iconic rooftop restaurant and bar to the city, the goal was clear: do more than make noise at opening and build something that would last. With a fully integrated approach spanning launch and beyond, the work created a foundation of awareness, community, and media presence that continued to grow long after the doors opened.
A targeted PR strategy wove together media relations and onsite media management, designed not just to launch but also to establish the bar and restaurant as the see-and-be-seen rooftop destination. With sweeping views of the historic cityscape.
Click below to learn more about how this spark* leader led the charge across media, influencers, events and activations, and radio ads.
Let’s ignite
a spark*
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.
spark* Hospitality PR FAQs
Does spark* charge a PR project or retainer fee for hospitality clients?
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Most hospitality PR agencies run on a monthly retainer customized based on your goals and the recommended scope of work, number of properties, and market reach.
Media relations, influencer engagements, social media management and SEO/AEO focused work are usually part of ongoing monthly retainer partnerships. spark* PR does offer project-based engagements when you need a little extra manpower for new openings or launches, significant announcements, or strategic guidance through a complex situation.
Drop us a line at ignite@thesparkteam.com and tell us about your property and goals and we’ll customize a PR program and budget specific to you.
How does spark* PR measure ROI for hospitality clients?
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Our metrics start with your goals. How will you measure success of our engagement? From there, we build a tailored PR and digital program to support your goals, and we measure accordingly. This can include direct revenue metrics, such as direct bookings, occupancy rates, food and beverage sales, and so on. From a marketing perspective, we will also measure share of voice, brand sentiment, competitor coverage, volume and reach of press, impact on SEO/AEO, social media engagement, positive reviews, and similar to measure the marketing program holistically.
Reach out to us at ignite@thesparkteam.com and let’s discuss your goals and work together on how we set up a measurement plan to track meaningful ROI.
How early should I engage spark* PR before an opening or major announcement?
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The real answer is as early as possible. This creates the most opportunity for us to strategically place your property into the right conversational spaces as soon as it makes sense. At minimum, we recommend engaging us three months prior to an opening or major announcement. If you have a major event or announcement in the next year, start your conversations with hospitality PR agencies now. Do your due diligence, review proposals and strategic approaches, be clear about your goals, evaluate teams and budgets, and then engage your agency. For spark* PR, even if we’re not yet on a retainer, if we will be representing you, we want to get ongoing updates leading up to when our partnership officially kicks off.
Does spark* PR also offer social media support?
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Yes! As a fully integrated PR and digital marketing agency, we bring the expertise to manage your PR, and your online audiences. We see social media, SEO/AEO and online reviews/ reputation management all under the public relations umbrella. We’ve been doing this for decades and know that your budget - and your storylines - work that much harder for you when it’s all managed under one roof.
Does spark* PR work with multi-property ownership or management groups?
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Absolutely. Having worked in and across nearly every major market, we have the know-how to activate PR campaigns anywhere and across any number of properties. Plus, when we can represent multiple properties with a consistent POC, even if each property also has their own roster of contacts for us to engage, that’s an efficiency win for everyone. You get to know how we work and what to expect, and it saves you from managing multiple agencies across multiple properties. We have the experience to support a single location, or a full roster of properties.