spark* communications Ignites Growth with Key Leadership Hire

July 21, 2026 - DALLAS

Senior-Led Agency Welcomes Matalee Shambley as Associate Vice President

spark* communications, a senior-led consumer public relations and digital marketing agency operating virtually with national reach, today announced Matalee Shambley has joined as associate vice president.

A Dallas native, Shambley brings over a decade of award-winning integrated public relations and digital marketing experience across B2C brands of all sizes.

In her role, Shambley will serve as the day-to-day lead across a portfolio of client accounts, owning strategy for media and influencer relations, events and activations, and digital marketing and content strategy. She'll also play a key role in new business development and help shape spark*'s brand presence and market visibility. 

“I've spent my career helping consumer brands find their voice and stand out in crowded markets,” said Matalee Shambley, associate vice president of spark* communications. “spark* is a results-driven, values-led agency built by people I deeply respect, and I'm thrilled to help shape it from the ground up. By integrating my expertise across PR, marketing and digital, I look forward to driving growth for our clients and agency.” 

Founded by agency leaders who previously scaled an agency together, spark* communications is built on long-standing relationships, proven expertise, and the perspective that comes from decades of experience growing businesses - their clients’ and their own. Matalee's decision to join the agency as associate vice president and reunite with colleagues she has worked alongside for years underscores the relationships, trust and shared commitment to excellence that define spark* communications.

To learn more about spark* communications, visit thesparkteam.com. 

About spark* communications

spark* communications is a fully integrated public relations and digital marketing agency founded by executives with decades of experience building and scaling brands. Operating virtually with national reach, spark* brings together media and influencer relations, events and activations, and digital marketing and content strategy to do what it does best: make brands impossible to ignore. With deep category expertise across hospitality, franchises, restaurants and QSR, sports and fitness, retail and consumer services, spark* is the agency where clients are championed with care, exceptional results are the standard, and a thriving culture isn't a perk, it's a way of doing business. 

Learn more at thesparkteam.com.