SERVICES — B2B DIGITAL MARKETING
Digital Marketing That Drives Results
B2B tech companies and professional services firms hire spark* to turn deep expertise into pipeline, with strategy, content and campaigns built by people who’ve run agencies, not just worked at them.
Digital marketing for firms that sell technology and expertise.
spark* helps B2B tech and professional services firms turn their expertise and competitive advantages into content, paid media, email marketing, and public relations. We sharpen your messaging, serve it where your buyers are looking, and ensure your brand isn’t just seen, but understood.
spark* Digital Marketing Services
Full-Scale Digital Strategy
We start by auditing how your brand shows up online, and where there are opportunities to reach new prospects and keep existing pipeline engaged. From there, we build integrated digital strategies that align your brand, messaging, value proposition, and people with your website, content, social, search, advertising, and client communications. The result: brand awareness, understanding, and engagement that drives new leads and revenue.
Social Media Marketing
Buyers discover, evaluate and engage with people and brands online before they make a purchase decision. We create social strategies that pair compelling content with platform-specific expertise to grow audiences, strengthen thought leadership, elevate authority in your category, and drive measurable results.
Digital Ads
To accelerate lead gen and revenue, we develop targeted digital campaigns across search engines and targeted social platforms, combining audience insights, creative execution, and ongoing optimization to maximize reach, engagement, and ROI.
Search Engine
Optimization (SEO)
We improve search visibility and drive qualified traffic and leads through keyword strategy, landing pages, content development, and ongoing optimization, making sure your brand is highly visible when buyers are looking.
Answer Engine
Optimization (AEO)
We develop and optimize content online to improve visibility in featured snippets and AI-powered answer engines, helping position your brand as a trusted, and citable, source.
Generative Engine
Optimization (GEO)
B2B buyers are increasingly turning to AI for a shortlist of providers. We build the content and digital authority that help your brand appear in AI-generated responses. This becomes even more powerful when layered with public relations to create additional sources of information.
Email Marketing
We create strategic email programs that nurture prospects, engage customers, and encourage repeat business through targeted messaging and ongoing performance optimization.
Why spark*
We’ve Been in Your Shoes
Our founders built and sold a PR agency, then built two more. We know firsthand what it’s like to sell expertise and why marketing has to earn its budget.
Senior-Led Strategies
Strategy, content and campaigns built by experienced marketing leaders who are actively involved to bring strategic thinking and hands-on expertise to every engagement.
Measured on Pipeline
We report on leads, meetings and revenue influenced, not likes.
CASE STUDY SNAPSHOT
Building Authority & Business Momentum
A professional services firm partnered with our team to strengthen its brand awareness and authority, and generate new revenue opportunities. We developed and executed an integrated PR and digital marketing strategy spanning proactive media relations, thought leadership, content marketing, online reputation management, and paid ads.
By connecting PR and digital marketing under one cohesive strategy, we turned visibility and engagement into measurable business results:
30M editorial impressions in seven months, with coverage driving direct inquiries and new business leads.
Up to 50% increase in paid search clicks and 30% lower cost per click month over month, delivering immediate improvements in campaign performance and ROAS.
Sharpened and prioritized messaging helped shift demand toward higher-value offerings and contributed to year-over-year revenue growth.
Lead and client nurturing helped bring former clients back to the table, opening the door to additional projects and services.
Let’s ignite
a spark*
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.