Franchisee
PR Agency
The PR agency that understands
local franchise marketing.
With decades of experience managing PR and digital marketing campaigns for franchise brands and their franchisees throughout the country, spark* knows franchise marketing.
From local store marketing, grand openings, and community activations, to PR and influencers, franchisee storytelling, and social media strategy, we are the team that knows how to fill your locations and drive local revenue.
PR for Franchisees
We get it, you didn’t buy a franchise to suddenly become a marketer. Yet you have the responsibility of getting real customers through your doors in your local market.
That’s why we’re here. Brand-compliant. Co-op fund friendly. And built for operators. We’ve been doing this work for decades, and we’re ready to activate for you.
spark* PR Services for Franchisees
Local Store Marketing
(LSM)
Neighborhood-level campaigns, earned media and partnerships that drive traffic - and loyalty - into your locations.
Community Involvement & Activations
Sponsorships, local events, fundraisers and cause tie-ins that integrate your franchise locations into the community.
Media & Influencer Relations
Local and trade press, and influencer/ creator content, that puts your locations in front of the right audiences, at the right time, and on repeat.
Franchisee
Storytelling
You and your “why” is one of your best marketing hooks. We turn owner-operator stories into local press, social posts, and community credibility.
Grand Openings & Market Expansions
Launch PR and events that turn a new location into a community celebration, from breaking ground to the first-day line out the door.
Digital PR
Social media, reputation management, geo-targeted ads, and email marketing, our full suite of digital marketing services means one team to meet every stage of growth.
Why Do Franchise Operators Choose spark* as their Top PR Agency?
Experienced Team.
Experienced team members are involved in every strategy session and outreach effort. You hire spark* for the strategy, franchise category expertise, and experienced team who have the proven track record spanning decades.
Franchise PR Expertise.
We bring recent deep expertise working with franchise, multi-unit, and multi-brand operators, driving success in the markets they serve with marketing, PR, digital and experiential strategies to drive awareness, demand and sales.
Focused on Outcomes.
The continued success of your franchise locations is paramount. We leverage the marketing tactics proven to bring foot traffic, revenue and repeat customers through your doors. Then we scale with you as you grow from single-unit to multi-unit.
A Sample of the Franchises that Have Relied on the Team Behind spark*
ARS/ Rescue Rooter
Cyclebar
Drybar
El Pollo Loco
Laser Away
McDonald’s
Oola Bowls
Orangetheory Fitness
Organic Bronze Bar
OVME
QDOBA
Scoop Soldiers
Smashburger
Steri-Clean
TOUS les JOURS
Yogurtland
The spark* PR Process
Onboarding
We get to know you, map your market, and understand your brand guidelines.
Planning
We build your local PR + marketing playbook tied to real goals - awareness, traffic, sales.
Execution
We run the marketing. You run the business.
Ready to ignite your local franchise locations?
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.