explore our
pr services
The brands people trust didn’t become known by chance; they had a spark*.
our team's
experience includes:
consumer
pr agency services
For consumer brands in lifestyle, hospitality, travel, retail and products, reputation and awareness are table stakes. Here's what strategic PR actually looks like, and how to find the right partner to build it.
what pr is - and what it’s not
Public relations is the strategic practice of shaping how your brand is perceived by the people who matter most - consumers - and those who influence them - journalists and influencers. Placing your brand story in front of the right audiences through the voices they trust creates awareness and credibility.
Yet, PR continues to be a misunderstood and sometimes under-prioritized line item on a marketing budget.
Here are a few high-level reminders about what PR is, and what it’s not.
editorial coverage that tells a genuinely compelling brand, product or service story
relationships with editors, tastemakers and influencers
credibility that can’t be bought
a force multiplier across every other marketing platform
pr is…
paid or guaranteed placement
guaranteed outcomes
a one-and-done approach to storytelling
a substitute for a strong product, service or experience
directly measurable to the same extent as a paid digital ads campaign
pr is not…
spark* services
brand messaging
Before a story can be told, it has to be uncovered. We work with clients to define the ideas, language, and positioning that make a brand genuinely distinct, then build the frameworks that keep that voice consistent across every channel, conversation, and piece of coverage. The result is a brand that's not only easier to pitch, but memorable.
media relations
Our specialty is knowing the right story to tell, to the right contact, at the right time. From long-lead feature pitches to product placements, and from thought leadership profiles to news jacking, we handle the outreach, the follow-through, and the nuance of knowing when to push and when to wait. In short, we know how to match your brand story to the moment.
influencer relations
We identify and engage the influencers, tastemakers and creators whose audiences, aesthetics, and values align with your brand, then structure mutually beneficial collaborations. From sharing experiences to long-term product endorsements, we manage the influencer strategy, vetting, and details so the result feels editorial, not transactional.
events + activations
The right moment, in the right room, with the right people can do more for a brand than months of outreach. We concept and produce experiences that give media, tastemakers, and partners a reason to show up, and a story worth telling afterward. Whether it's a grand opening celebration, an intimate press preview, a tradeshow activation, a publicity stunt, or a larger launch moment, we handle the logistics, the guest list, and the narrative so the event works as hard off-site as it does in the moment.
executive visibility
The people behind a brand are often its most underused asset. We work with founders, operators, and leadership teams to build a public presence that extends the brand's credibility beyond its products and services alone. We develop the story angles, bylined content, and speaking opportunities that position the people behind the brand as authoritative voices in their category. From industry conference stages to editorial profiles, we identify where the right audiences are paying attention and make sure your perspective is part of the conversation.
awards + recognition
A well-earned accolade does more than validate; it signals that your brand meets a standard worth noting. We identify the awards, lists, and industry recognition programs that carry weight in your category, manage the submission process from start to finish, and position wins strategically across your PR and marketing channels. Because the right recognition, in the right outlet, at the right moment, becomes part of the story you tell for years.
internal communications
A brand's reputation is built from the inside out. How your team understands the company's story, values, and direction shapes every customer interaction, partnership conversation, and public-facing moment that follows. We help leadership communicate with clarity and intention, whether that's navigating a period of growth, a rebrand, or simply ensuring the people who represent your brand every day feel as connected to it as the customers they serve.
crisis communications support
When something goes awry - a negative news story, a complaint that gains traction, a moment that finds its way into the wrong inbox - the response matters as much as the incident itself. We help brands move quickly and thoughtfully, with messaging that's honest, consistent, and calibrated. From media inquiries to internal alignment, we provide the counsel and the language to navigate difficult situations with heads held high.
why spark*
category fluency
We bring decades of experience in specific consumer categories. We know the people, publications, audiences, calendars and events to land the stories the matter.
• franchise
• hospitality
• restaurants + qsr
• consumer products + cpg
• sports + fitness
• retail + services
strategic integration
As a full-service PR and digital marketing agency, we understand the PR shouldn’t exist in isolation. PR does its best work when leveraged across paid, earned, shared and owned.
That means the story we just landed in Condé Nast, for example, is now a feature on your social feed, a boosted ad, a blog write-up, a spotlight in your email newsletter, and a signal for AI engines. What’s more, it’s also a new relationship between your brand and a respected journalist.
bias for action
We create momentum at every turn. We don’t talk about what we’re going to do; we make it happen.
No company news at the moment? Tell us about your leadership team and the value-added insights they bring to the industry.
No new products or services to unveil? Let’s create experiences for influencers and journalists to understand the value of your current offerings.
ready to ignite a spark*?
Fill out our contact form or email us at ignite@thesparkteam.com.
We look forward to exploring what we can do together.