spark* communications Unveils a New Brand Look

September 22, 2026 - PITTSBURGH

On April 21, we lit the match and launched spark* communications, a consumer PR and digital marketing agency built by a team that spent decades representing some of the world's most recognized brands.

The demand was there, and our team was ready. So we got to work, building the brand as we went, letting it take shape as we grew into who we'd become. What mattered most was staying true to who we are, building with intention, and keeping our shared values front and center the whole way. That's the vision we embody. Bold, bright, and full of spark, the way we've always been.

Today, we're thrilled to introduce our new branding, six months since we caught fire. We're bolder than ever, true to the brand we set out to build from the start. Shaped by what we've grown into along the way and grounded in the same core values, we built a new look for spark*, starting with our colors.

The hottest part of a flame is the blue at the core, and teal is that for us. Steady, precise, and unshaken, it's the read on the data, our expertise, and the part of us that stays calm under pressure and knows what it takes to keep the fire burning.

Then there's the spark itself, now making its debut as pink. Bold, electric, and a little irreverent, it's the jolt of magenta right as something catches, the part of us that gets noticed first and remembered longest. If teal is what keeps it burning, pink is what makes it catch.

Together, that's fire at its hottest, strategy and boldness working hand in hand. This is who spark* is. 

If you're ready for your brand to be noticed, we'd love to talk. ignite@thesparkteam.com.

Have a look around!

~ The spark* team