Laura Murphy
president
PR and marketing veteran with 20+ years of experience building brands, fostering client relationships, and nurturing teams. Serving as spark* president to champion clients, cultivate culture, and light the way forward.
spark* was born from everything Laura believes in. After 20+ years of serving in roles building brands and nurturing teams, she joined two founding partners who share the same deep conviction: that great work is only possible when the people behind it are truly seen, supported, and inspired.
spark* is her life's work made tangible. A place where clients are championed with care, exceptional results are the standard, and a thriving culture isn't a perk. It's the spark* that makes everything else possible.
Laura has spent her career doing what she loves most, telling the stories of brands that connect with people in meaningful ways. From the golden arches of McDonald's to a portfolio of Marriott Hotels and the handcrafted world of Greyson Clothiers, she's championed household names and emerging brands with the same passion and care.
Throughout her career, she's built and scaled agency teams, cultivated lasting client relationships, and led with a steady belief that the best work comes from the healthiest cultures. When people are taken care of, they show up fully for each other and for the clients they serve.
As a strategic communications executive and visionary leader, her most recent career achievements include the following:
appeared as a guest commentator on the TODAY Show, discussing trending quick-service restaurant industry topics drawn from years representing notable franchise brands.
earned two industry-wide recognitions with a prior agency team: a 2024 PRNews "Small Agency of the Year" finalist nod and a 2025 PR Daily "Best SEO Digital Campaign" win.
inducted into Western Michigan University's School of Communication 23rd Annual Alumni Academy for professional accomplishments and civic service.
guest speaker for public relations and digital marketing courses at Western Michigan University, the College of Charleston, and the University of Miami.
featured in Forbes for her advocacy around mental health in the workplace and commitment to a supportive culture.
A proud Charlestonian for nearly 20 years, Laura has put down deep roots in the Lowcountry. Raising two daughters alongside her college sweetheart and adorable cockapoo Oakley in a place she's proud to call home.
