spark* communications Debuts as the Agency Built for Consumer Brands Ready to Ignite

April 21, 2026 - PITTSBURGH, PA

Executives with Decades of Marketing Expertise Reunite to Launch Consumer Public Relations and Digital Marketing Agency

spark* communications debuts today as a fully integrated public relations and digital marketing agency, uniting a founding team with a shared history and a reignited vision for what modern brand building demands. Operating virtually with a national reach, the agency brings deep category expertise across hospitality, franchises, restaurants and QSR, sports and fitness, retail and consumer services, and consumer products and CPG. spark* brings media and influencer relations, events and activations, and digital marketing and content strategy together to do what spark* does best: make brands impossible to ignore.

spark* is founded by Adrienne Wojtaszek and Caroline Callaway, who bring a shared history, having worked together at a national award-winning agency where they built and scaled a practice representing brands at every stage, from emerging to iconic. Through shared values and respect, they reunited to burn even brighter, with a foundation rooted in serious strategy, meaningful results, and a lot of fun along the way.

spark* communications launches with an inaugural client roster and is currently accepting new partnerships with brands that value authenticity and collaboration. For brands ready to shine in the ways that matter, spark* is where ideas catch fire.

About spark* communications

spark* communications is a fully integrated public relations and digital marketing agency founded by executives with decades of experience building and scaling brands. Specializing in hospitality, franchises, restaurants and QSR, sports and fitness, retail and consumer services, consumers products and CPG, spark* is the PR agency where clients are championed with care, exceptional results are the standard, and a thriving culture isn't a perk, it’s a way of doing business. Learn more at thesparkteam.com.