What’s New in Dallas: Hospitality, Restaurant & Lifestyle Services Worth the Buzz

Dallas has always been a city on the move, and there’s plenty happening right now. From hotels and restaurant concepts to bespoke wellness and lifestyle experiences, brands are investing in the market and giving locals and visitors plenty of new places to eat, stay, unwind and explore.

The Q3 2026 hospitality pipeline puts that growth into real numbers. Dallas leads U.S. markets in hotel development activity, with 36 active projects and another 28 planned for 2027. That momentum extends well beyond hospitality, creating new opportunities across dining, entertainment, and wellness.

Our spark* leadership team has been helping brands launch and grow in the Dallas market since 2016. With that local perspective, we’re keeping an eye on what’s new, what’s next, and the brands making their mark. Whether you call Dallas home or you’re planning a visit, here’s a look at some recent openings and exciting additions on the horizon.

Dallas Hospitality

Hotel Mockingbird

In March of this year, Marriott opened Hotel Mockingbird, a new Tribute Portfolio Hotel near the SMU campus. A complete renovation of the former Beeman Hotel, the property features nearly 300 rooms, onsite dining at Verse Kitchen & Bar, and craft cocktails at the Raven speakeasy-style lounge.

Just steps away from Mockingbird Station, the urban hub for shopping, dining, wellness, and entertainment, Hotel Mockingbird offers a welcoming place to gather, relax and explore.

Hotel Mockingbird joins the Coury Hospitality portfolio, which also features the HALL Arts Hotel in the vibrant Dallas Arts District, Hotel Vin Grapevine and the Harvest Hall restaurant and entertainment space in Grapevine, the Elmore Hotel near Southlake Town Square, and many other hospitality and restaurant properties throughout DFW and across the country.

The Knox

With The Knox opening in early 2027, Dallas will welcome its first Auberge Collection property. This luxury hotel and residential development, located on Knox Street adjacent to Highland Park and the Katy Trail, anchors a four-acre development in the Knox Street neighborhood.

The property features interiors by Swedish interior and product designer Martin Brudnizki Design Studio, a luxury spa, several elevated restaurants and cocktail lounges, a pool garden with skyline views, and so much more.

In the heart of one of Dallas’ boutique, restaurant and entertainment destinations, The Knox promises to be a destination in itself.

Moxy Dallas Uptown & AC Hotel Dallas Uptown

In October, Peachtree Group celebrated the grand opening of a new 19-story dual-branded tower a block off McKinney Avenue in Uptown. The 264-room tower is shared by Moxy Dallas Uptown and AC Hotel Dallas Uptown.

Whether traveling for business or entertainment, the property provides a welcoming space in one of Dallas’ leading business and lifestyle neighborhoods, with distinct guest experiences. The sophisticated AC Hotel Dallas Uptown features AC Kitchen, a European-inspired breakfast experience, and AC Library, a dedicated space for work or relaxation. Moxy Dallas Uptown complements with a modern and playful vibe, with contemporary social spaces including Bar Moxy offering handcrafted cocktails, coffee, and small plates.

The properties share a signature indoor-outdoor rooftop bar, High Point, where guests can enjoy panoramic views of the Dallas skyline, bold cocktails, classic Southwestern small bites, and a 16-by-9 foot LED wall for game-day and social gatherings.

Dallas Restaurants

Docent Steak

This new opening pairs a sophisticated Texas steakhouse with an immersive dining experience. Docent Steak opened in October, joining 10 other concepts from Harwood Hospitality Group in Dallas’ vibrant Harwood District.

The menu centers around Harwood's exclusive, proprietary beef program, alongside Texas Wagyu, A5 Japanese Wagyu, and one of the largest Kobe programs in the state. Plus you won’t want to miss the collector’s wine list and museum-quality art from the renowned Barbier-Mueller Collection. This is the spot where exceptional cuisine meets extraordinary art and design.

Hudson House

The flagship concept from Vandelay Companies, Hudson House opened in Southlake in September, with a new location coming soon to West Grove McKinney. Since opening in Highland Park in 2017, Hudson House has grown to 11 locations across Texas and counting.

This East Coast inspired neighborhood restaurant is known for elevated cuisine, including a sushi and raw bar, a celebrated happy hour, and the World’s Coldest Martini. You just have to experience this one for yourself.

Vidorra

Featuring authentic dishes, bold cocktails, and a highly energized environment, Vidorra lives up to its name—”the good life.”

The latest opening from the lineup of bold brands from Milkshake Concepts, Vidorra just celebrated its Grapevine grand opening, joining four other locations across Texas, with two more locations coming soon to McKinney and our sister city, Nashville.

Whether a celebratory dinner, drinks with friends or—as we know from personal experience—a rehearsal dinner, Vidorra is the place to book. You’ll find us living the good life with half price margs on Mondays.

Dallas Fitness & Lifestyle

Hiatus Day Spa & Med Spa

Founded in Dallas in 2006, Hiatus has grown into one of Texas' largest spa brands, with locations across DFW, Austin, Houston, and San Antonio. In September, Hiatus opened at Town Hall Square in Addison, joining several locations across DFW including the original Inwood Village location, The Hill in Dallas, Fort Worth, Frisco, Plano, Southlake, and Allen.

This day spa and med spa offers a full menu of services, including therapeutic massage, customized facials, nail therapies, body treatments, injectables, microneedling, and chemical peels. When you’re in Addison, don’t miss the relaxation lounges, massage and facial treatment rooms, infrared saunas and the very popular nail lounge with zero-gravity chairs.

Grounded in the philosophy of making self-care accessible, approachable, and part of everyday life, Hiatus continues to bring its services to neighborhoods throughout DFW and across the state.

The Dog Stop

Dallas offers the best care for our furry family members, too. The Dog Stop first opened in 2009 in our sister city of Pittsburgh, and has since grown to 25 locations across twelve states, with 50 more Stops opening soon. Two of those new locations are planned right in Dallas, including North Dallas later this year and Central Dallas in 2027, joining other DFW locations in Argyle, Plano and The Colony.

The Dog Stop offers all-inclusive care, including grooming, daycare, boarding, obedience training, in-home services and a pet retail store. Designed by dog owners for dog owners, The Dog Stop is the place for healthy and happy dogs.

LiftHER

In October, a new boutique studio opened to bring women-only strength training to Inwood Village. With a 7:1 ratio of lifters to trainers, LiftHER offers small group lifting that is coached like private training.

The concept was born of SculptHouse founder and CEO Katherine Mason and Nike global trainer Betina Gozo Shimonek, who recognized that women wanted a place to lift with intention, with personalized programming built for progression. LiftHER creates that space, meeting women wherever they are—whether in a season of getting stronger, rebuilding, or meeting everyday physical demands.

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With new hospitality concepts, restaurants, and lifestyle services continuing to shape the Dallas market, there's plenty for locals and visitors to experience—and plenty of opportunity for brands to make their mark.

At spark*, we've been part of that momentum since 2016, helping hospitality, restaurant, franchise, and lifestyle brands build awareness, connect with audiences, and grow their presence in the market.

Whether you're bringing a new concept to Dallas, expanding your footprint, or looking to build on the momentum you've already created, we'd love to be part of the conversation.